Digital Marketing
Email Marketing
Product Email Campaign
This email campaign was designed to highlight the Nextiles product, the Fabric Force Plate, and showcase its capabilities. My approach focused on emphasizing the product itself, incorporating a video I created by developing a storyline, recording, and editing it using CapCut. Additionally, I included a section featuring validation from their partner, Sherpa 6, as well as insights into the Nextiles app. A few images were added to demonstrate the app’s features in conjunction with the product, providing a comprehensive overview of its benefits.
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Company
Nextiles
Role
Digital Marketer
Timeline
2 weeks
Software
Photoshop, Rotato, CapCut and Mailchimp
NYC Coffee Instagram
This NYC coffee page began as a capstone project during my college studies, serving as a case study to explore whether people are drawn to coffee shops more for the interior design or the quality of the coffee itself. I tracked this case study through engagement metrics, such as likes, on a daily to weekly basis. By the end of the semester, I found that both factors were closely tied in importance. To this day, I continue to post photos of coffee shops, as I am a coffee enthusiast, and actively engage with other like-minded individuals in the coffee community.
Company
nycoffeetographer
Role
Student
Timeline
Three months as a case study, and still ongoing for my personal use.
Software
Instagram and Lightroom
Nextiles Social
When I took over the Nextiles social media account, it initially had 150 followers. Through strategic engagement, fresh photography, and boosting content, I successfully grew the account to over 1,000 followers. The majority of the photos used were taken and created by me. I conducted thorough research on hashtags and crafted captions, ensuring alignment with our CBO to confirm the content reflected our brand’s vision. Utilizing Meta Business Suite, I managed scheduled posts and monitored daily engagement to optimize performance and audience reach.
Company
Nextiles
Role
Digital Marketer
Timeline
2021–Present
Software
Photoshop, Lightroom, CapCut, Canva, Figma, Instagram, and Meta Business